Joico has a name for this remarkable energy.
We call it “Joi”.
Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 47 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.